WHILE MANY COMPANIES OFFER THEIR COFFEES IN TIERS CORRESPONDING
TO PRICE AND QUALITY, SPARROWS BELIEVES FEELING AND EMOTION ARE
FAR MORE FUNDAMENTAL TO WHAT OUR DRINKERS ARE LOOKING FOR.
SOME COFFEES TAKE US DOWN MEMORY LANE, WITH THEIR NOSTALGIC
DEPTH AND WARMTH. OTHERS CENTER US, HARMONIOUSLY BALANCING
CRISP, CLEAN, AND CRUSHABLE FLAVORS. SOME CAN EVEN EVOKE OUR
ADVENTUROUS SPIRIT, TRANSPORTING US TO BEAUTIFUL, FAR-OFF LANDS,
IMBUED WITH A REMARKABLE SENSE OF PLACE. WE THINK THERE’S NO
BETTER WAY TO OFFER OUR COFFEES THAN SOMETHING SO FUNDAMENTAL
AS FEELING, AND WE’RE EAGER TO PROVIDE OUR DRINKERS WITH
CRAVABLE CUPS, NO MATTER WHAT THEIR FEEL MAY BE.
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